From Niche to Reach: TokenTable’s Recipe for Mass Distribution
Who (Literally) Let the $DOGS out: How TokenTable Unlocks Mass Token Distribution and Powers Crypto's Next Big Leap
The $DOGS Airdrop
At the time, it was one of the most exciting things happening in crypto space as DOGS, a TON memecoin project, started to airdrop over 80% of its $DOGS token to 42 million users, marking it as the largest airdrop in the crypto history.
In the meantime, major crypto exchanges are rushing to list the TON native memecoin.
Binance announced to list $DOGS on its launchpool
OKX announced to list $DOGS spot trading and pre-market futures
Bybit announced to list $DOGS and started a referral plan
Bitget and more other exchanges claimed to list $DOGS on the TGE
Look at the engagements, there are:
> 42 million users are eligible for $DOGS airdrop
> 7 million users have requested a direct claim of their $DOGS onchain
10x increase of dogs token google search index
The phenomenal stats have positioned the $DOGS airdrop as a historic moment for mass token distribution to millions of people, which never happened before.
Mass Distribution Matters
The $DOGS airdrop isn't just a singular event, but a glimpse into the future of crypto adoption. By distributing tokens to 42 million users in one fell swoop, $DOGS has demonstrated a new paradigm to transfer onlookers into holders, thus building a widely engaged crypto community.
In the world of crypto, holders are often seen as a key metric of adoption and success. Bitcoin and Ethereum, despite being pioneers of the space, still show modest number of holders:
$BTC: ~ 52 million holders
$ETH: ~ 125 million holders
The most popular memecoins, however even pale in comparison:
$DOGE: < 7 million holders
$SHIB: ~ 1.2 million holders
$WIF: < 200,000 holders
These numbers might seem large, but they reveal a stark truth: crypto is still a niche market. With only about 6 million daily onchain users globally, the industry is hungry for broader adoption.
So, how do we bridge this gap and onboard more users? The answer lies in distributing tokens to as many individuals as possible, effectively turning them into stakeholders. When people have skin in the game, they're more likely to engage, learn, and become advocates for the technology.
This is where the $DOGS airdrop campaign breaks new ground. The airdrop to 42 million users, which is equivalent to the entire population of Spain, is not only creating holders, but also building a massive community of potential crypto residents. These diverse individuals, spread across the globe, represent candidates for the next wave of crypto adoption.
Token Distribution as Service
So, who is behind the DOGS' mass distribution magic? Meet TokenTable. TokenTable is an onchain token management platform designed to simplify token-related requirements for projects on multiple blockchains. It enables a variety of features, such as:
Token Distribution
Enable transparent and automated mass token distribution on over 15 blockchains
Allow creating unlocking schedules and importing token recipients via CSV files
Support airdrops with customized lock-in periods
Gated Access
Offer diverse gated smart contract access, such as KYC, tokens and attestations gated access
Facilitate cost efficient anti-sybil filters
Claiming Interface
Provide a customizable claiming portal that can be hosted on the project's website
Allow users to claim allocated tokens through TokenTable's claiming portal
As a major component of the Sign Protocol ecosystem, TokenTable leverages Sign Protocol's attestation services to offer a secure, flexible, and compliant token management solution for both small-size and mass token distribution. At present, TokenTable is able to distribute tokens to up to 200 million addresses.
Reshaping Project Launches
TokenTable's mass distribution capabilities are set to transform how crypto projects approach their launches. Traditionally, projects have relied on the limited scale of airdrops or complex smart contracts to distribute tokens. However, TokenTable enables a new paradigm, where project builders can have:
Instant Community Building: By facilitating airdrops to millions of users, projects can create large, engaged communities from day one.
Reduced Development and Marketing Costs: Developers don’t have to spend tons of time constructing complex smart contracts for token distribution. Moreover, mass distribution can serve as a powerful marketing tool, potentially reducing the need for expensive promotional campaigns.
Enhanced Network Effects: A large user base from the start can accelerate network effects, which is crucial for the success and widespread adoption of blockchain projects.
Democratized Access: Broader initial distribution can help projects avoid concentration of tokens among a small group of early adopters or whales.
As OrangeDAO, a Web3 founder community DAO, notes:”TokenTable… helps cap table management, and automates stakeholders token vesting & distribution. It's pure web3 magic.”
Proven Tracks
TokenTable isn't just talking the talk – it's walking the walk in the crypto universe. To date, TokenTable has supported over 15 blockchains, ranging from EVM blockchains to Solana and TON Network, making it a scalable tool for projects across various ecosystems. Since the launch, TokenTable has distributed over $807 million worth of tokens to over 33.5 million addresses, which are 50x and 25x of eligible ARB and STRK airdrop addresses, respectively. The fun fact is that, at the current rate of distributing tokens, TokenTable will be able to allocate tokens to 1% of the total world population by October 2024.
TokenTable also has a proven track record of successfully managing large-scale airdrops. TokenTable recently handled the ZetaChain airdrop, distributing 29.7 million $ZETA to 14,700 whitelisted addresses that completed KYC. Similarly, TokenTable facilitated the Moca Network airdrop, filtering recipients based on specific NFT holdings and distributing $MOCA to over 3,500 addresses. Hitherto TokenTable has demonstrated its expertise in executing complex, high-volume airdrop campaigns with precision and efficiency.
Presence in TON Ecosystem
While supporting multiple blockchains, TokenTable has a strong presence in the TON ecosystem. In addition to managing mass token distributions, TokenTable develops various TON-specific features, including a Telegram bot for direct interaction, Telegram native token schedules & claiming, as well as KYC processes, abstracting the complicated blockchain interactions into a few taps on Telegram.
By far, TokenTable has been the largest token management platform on the TON Network and has extended partnerships with a number of notable TON builders like TON Foundation, Notcoin and DOGS. Together with these TON builders, TokenTable aims to distribute crypto assets to hundreds of millions of people in a seamless way and bootstrap the transition of Telegram users into onchain residents.
Conclusion
In summary, the $DOGS airdrop may stand as a beacon, potentially igniting a new wave of mass crypto adoption. It underscores a crucial insight: mass token distribution technology is a catalyst for transforming curious onlookers into engaged stakeholders.
TokenTable is as yet one of the largest token management platforms in the space and serves as a significant infrastructure piece that bridges the gap between crypto and potential users. By facilitating efficient, secure, customized and large-scale token distributions, TokenTable enables projects to quickly reach a wide audience and get their users stakeholders of crypto assets.
But TokenTable's impact goes beyond just big numbers. It's reshaping how projects think about launches, community building, and token economics. From simplifying complex airdrops to enabling more democratic distributions, TokenTable is smoothing the path for the next wave of crypto innovation.
As we look to the horizon, the potential is electrifying. Could we see the birth of the first billion-user crypto project, powered by TokenTable's distribution magic? Might we witness a shift where token ownership becomes as common as having an email address? Let's wait and see.
Sources
https://trends.google.com/trends/explore?q=dogs%20token&date=today%201-m
https://studio.glassnode.com
https://www.coincarp.com
https://app.artemis.xyz/chains
https://dune.com/zexez/arbitrum-airdrop-address
https://medium.com/@DeMan01/1-3-million-addresses-are-eligible-to-claim-700-million-tokens-in-the-airdrop-starknet-is-trending-93d547fef260